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Microsoft seems to be getting more aggressive with its push to get users to switch to its Edge browser.
As reported by Newwin, after a browser update, Microsoft Edge prompts you with a full-page ad that says, “Welcome back, we have new things for you to discover.” And because the page takes up the title bar, you can’t get an ‘X’ out of it either. You must click the “Get Started” button at the bottom of the page to proceed.
From there it takes you to another page, another full screen ad for Edge that tries to convince you to make it your default browser. This time, you can uncheck the box at the bottom that says “Use Microsoft recommended browser settings” and then click the “Save and continue” box below that.
After that, you finally reach the page thanking you for updating Edge to the latest version, indicating that this whole process can happen after any update rather than after a fresh install or initial OS launch. There’s a chance that the frequency of this process is wrong, but it’s hard to say given Microsoft’s own history in this area.
Microsoft needs to do better
Microsoft Edge is not a bad web browser. Unlike the exceptionally buggy and dangerous Internet Explorer that Fortunately, Microsoft has retiredEdge is much more secure, faster, and in some ways even better than Google Chrome (for example, it’s not a memory hog like Chrome).
However, getting people away from Chrome is a tall order, especially given the current market share for the latter browser. Not to mention Chrome recently got stolen one of Edge’s best features. And while I understand that Microsoft is desperate for a bigger slice of the pie, forcing ads on users isn’t the way to go.
Besides the often superior performance such as online shopping features, the excellent Collections feature, the accessibility features including read aloud, and the highly aesthetic layout, Edge has numerous merits in its own right. Not to mention that it also gets the Video Super Resolution (VSR) feature, which allows you to high quality low resolution online videosAnd his ChatGPT tool.
So instead of full-page, inescapable ads that are likely to discourage anyone from using the browser, Microsoft should promote it better by conveying all its benefits. Because as of now, those ads won’t tell you anything about Edge other than that it’s new and, more importantly, won’t give you any incentive to switch to it.
Get it together, Microsoft.
