Samsung’s stunning new 77-inch OLED TV is now available for pre-order

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Samsung has announced that its 2023 flagship 77-inch S95C OLED TV is now available for pre-order in the US, with shipping to begin later this month. The TV costs $4,499.99 (about £3,750), and customers who pre-order through (opens in new tab) or participating retailers receive free in-home installation — normally an additional $250.

Samsung first released OLED TVs with the company’s QD OLED display technology in 2022, but only in 65 and 55-inch screen sizes. Despite last year’s limited size range, the new Samsung TVs with QD-OLED, a technology that combines a self-emissive OLED panel with a Quantum Dot layer, made a deep impression on us, with the 65-inch S95B OLED earning a 5-star rating and a spot on our list of the best 4K TVs.

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