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Samsung Display appears to be going all-in on QD-OLED displays, after it was revealed that the manufacturer plans to increase its production of panels featuring the technology by as much as 50%.
According to think tank UBI Research (via OLED info), Samsung Display will increase the number of QD-OLED panels produced from 30,000 monthly units now to 45,000 in 2024.
This is in stark contrast to LG Display, which makes the traditional OLED panel found in virtually all of the best OLED TVs available today, which was reported to have halted investment in manufacturing improvements by 2023. This means it’s likely that the prices of traditional OLED TVs will freeze, giving the more expensive QD-OLED technology a chance to lower its price faster and catch up with market share.
Samsung Display also stopped producing LCD panels for TVs in June last year, freeing production capacity for QD-OLED screens.
Samsung Display currently only offers QD-OLED panels for TVs in three sizes: 55-inch and 65-inch, as seen on the Samsung S95B and flagship Sony A95K, and now a recently launched 77-inch variant. But the production targets referenced in the UBI report suggest the company could expect an even wider selection of screen sizes next year.
Analysis: Production boost means more QD OLEDs… and probably cheaper prices
With recent black level improvements, QD OLED TVs now look like real contenders as an alternative to OLED TVs in terms of performance.
The biggest stumbling block to the technology’s adoption right now comes in the form of hefty asking prices for TVs with the panels – based on early pricing of the Samsung S95C, it looks like it’s the first TV to feature a 77-inch QD-OLED screen will be priced higher than the LG G3’s comparable flagship TV.
Aside from Samsung, at the time of writing, only Sony has made the leap to using QD-OLED panels in its 4K TVs, but this latest news looks likely to open the floodgates for a wider range of brands to adopt the technology in the coming to use for years.
Economies of scale mean that the more units Samsung Display produces, the lower the production cost of each unit becomes, meaning the TVs themselves can be sold for less while still making a profit. And that means more companies, like TCL, are getting in on the QD-OLED action, meaning they’ll be competing with each other for price, driving things down even further.
It’s a long wait until 2024, so if you need a new TV now, check out the best OLED deals live this month.
