Fraud attempts and cyber-attacks using deepfake technology are on the rise, new research shows, adding that it’s high time for products and services that help organizations defend against this advanced identity theft. (opens in new tab) to attack.
This is according to identity verification experts ID R&D, who claims that nearly half (42%) of organizations have already experienced deepfake attacks. At the same time, 37% have already experienced injection attacks – incidents where attackers bypass the camera or otherwise inject digital content into the data stream. In other words, deepfake technology can help bypass biometric authentication in some scenarios.
For more than half (51%), chatbot fraud is a “credible threat”.
Deepfake a growing concern
All of this is understandably worrying for companies, the researchers said. Nine in ten (91%) of organizations and their customers said they are concerned about deepfake fraud, while 84% expressed similar concerns when it comes to injection attacks.
Citing a Gartner report, ID R&D said we can expect 20% of successful account takeover attacks this year to use deepfake technology.
Deepfake is an artificial intelligence powered technology that allows users to create compelling videos of people. By sending various videos and other content to the platform, the tool can then generate a unique video where the person being impersonated says and does things they never actually did.
The very first application was malicious, as people used it to add realistic celebrity faces to adult video content.
Other uses were more entertainment-oriented, as people started making fake videos, among other things, of Donald Trump saying all sorts of things (most of which he would probably say anyway).
While entertaining, the videos were a great example of how dangerous and harmful deepfake technology can be and how important it is to have a solution that can differentiate between a deepfake and an authentic video.
ID R&D built a solution for this called ID LIve Face Plus. Whether he does his job well remains to be seen.